We thought long and hard about what we wanted on our ‘About ‘ tab. A photo of the Olivers Reef team seemed a bit boring and quite frankly, as we are neither models or good at posing for the camera, this idea definately wasn’t on the short list!
We wished to portray a beautiful relaxed lifestyle that we experience here in South Australia on the Fleurieu Peninsula. We have always admired fashion illustrators as they have the ability to interpret a view that a photograph can’t. We decided to look around for fashion illustrators that could portray our vision in a soft feminine way with delicate detail and minimal colour palette . We were keen to keep true to our Australian brand by using an Australian fashion illustrator.
On our search we came across Kelly Smith, the name behind the blog and brand BIRDY AND ME. We were in awe of her beautiful artistic talent. Every one of her illustrations we fell in love with. The ethereal quality and intricate detail of her illustrations was exactly what we had dreamed for our website, especially her trademark signature of her pop of colour. She is an Australian illustrator, based in Hobart and works predominantly in fashion and beauty! The perfect choice for Olivers Reef!
Her CV read exceedingly well. She has worked with a number of luxury brands and high profile clients, such as Valentino, Armani, Maybelline NY, Jenny Packham, H&M, Loreal, Vogue, Clarins, NET-A-PORTER, and Samantha Wills to name a few. She has had her work published in the likes of VOGUE (AU, JP, ES), ELLE (US), Harpers Bazaar (AU, UAE), In style (AU,UK).
In 2016 Kelly worked with the luxurious Grand Hyatt in Melbourne for their Spring Fashion Campaign – Celebration of the iconic beauty of the “Paris” end of Collins street, Melbourne’s premier shopping precinct and home of the hotel. In this, she created an image of a bold and confident women. To us, the perfect Olivers Reef woman.
She has been touted as one of the worlds “30 fashion illustrators not to be missed”
With her amazing CV, we were unsure if she would accept our commission. We could only hope!
We contacted Kelly and were thrilled she accepted our commission.
Our brief to Kelly was to capture the Olivers Reef girls relaxing on a yacht. Part of the brief was to portray the Olivers Reef woman, confident, casual and stylish. She far exceeded our expectations!
She completed two sketches, one for our website and one to take pride of place in our Adelaide office. With her advice on paper quality, we printed one and framed it.
Our association with Kelly was joyous and so easy. Her ability to capture exactly our vision with minimal information was astounding. We love her work and will treasure it for years to come!
Jennie & Gracie
The Olivers Reef Team. xx